Forrester to host #crmjam on Twitter, March 24th at 1-3pm ET

Following the success of the #bpmjam ( Forrester analysts will host a Tweet Jam on March 24, 2010, from 1:00 – 3:00 PM USA ET (6 to 8 PM GMT) to answer questions from business and IT executives about the top challenges they face in orchestrating customer-facing business processes to drive top-line growth.

Some of the key questions being tackled during this Tweet Jam include:

  1. What are the key trends you need to take into account in planning CRM initiatives in 2010?
  2. Social CRM: The real deal, or blogger hype?
  3. Does business process management (BPM) “lean-thinking” have a place in CRM strategies?
  4. Drowning in (bad) customer data: What to do about it?

To join this interactive conversation, simply tune in to the #crmjam hash tag on Twitter or follow the analysts that will host and participate in the session.

  • William Band (@waband)
  • Natalie Petouhoff (@drnatalie)
  • Jim Kobielus (@jameskobielus)
  • Boris Evelson (@bevelson)
  • Clay Richardson (@passion4process)
  • Derek Miers (@bpmfocus)

For the full article, visit

The last event run by Connie Moore and Clay Richardson was a great example of interactive discussion with many ideas being put forward, hopefully this will capture the same rush and energy for CRM too.


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