Pega have today announced their acquisition intent for Chordiant (news article here) which raised some eyebrows. Acquiring a CRM focused company looks like Pega are pushing into the Customer Management zone and into a head on battle with the likes of Force.com and their new Visual Process Designer. I decided to tap an inside source in Pega what the thinking behind the move was.
“We have a huge push into CxT – Customer eXperience Transformation and this deal underpins how seriously we are taking bringing BPM to sales, service and management of customers at all levels across organisations. That’s just one of the strategic pillars to support growth going forward. SalesForce and all the other CRM vendors are in our competitive sights.”
Is this the first move in more cross-industry M&A this year ? Watch this space…..