Watching the fallout of the Pega-Chordiant acquisition has made me rethink about the move by Salesforce.com to introduce it’s cloud-based Visual Process Designer (http://www.salesforce.com/platform/cloud-platform/workflow.jsp) and I came to an interesting conclusion:
Has Salesforce.com understood the BPM market better than the BPMS vendors ?
Or let me rephrase the question: has Salesforce got the BPM model right first time by doing it backwards from another perspective ?
- They’ve approached it from the Customer angle and CRM directly
- They have comprehensive BAM options
- They’ve understood and implemented complete cloud-based solutions from the outset
- They understand customer interaction and workflow design
- They have social media and mobile platform integration
- They’ve now introduced the modelling capability to tie it all together
By creating the customer focused product strategy and then eventually leading back to the process design it seems a cleaner solution than how some BPMS vendors have gone about it, in fact it almost makes ‘us’ look as if we’ve been stumbling about in the wilderness for a number of years and are only just emerging from the edge with the Social BPM charge.
What could we learn from Salesforce.com to try and do things differently ?
And what could they do next that would worry BPMS vendors again ?