Virtusa Launches Media Convergence Solution Accelerator

Virtusa Corporation today introduced its new enterprise content management (ECM) offering, the Media Convergence Solution Accelerator. Modeled after Virtusa’s success implementing interactive Web platforms for the world’s leading media brands, the new service combines best practices consulting with proven technology components to ensure a consistent, branded user experience that optimizes revenue generation opportunities.

As content channels proliferate, consumers become increasingly migratory yet expect a unified and interactive engagement experience with companies. Media organizations often struggle to align their brand across channels, both from a content perspective and at the technical level. Misalignment in a converged world hurts the customer experience, and can diminish advertising revenue and increase support costs.

“As difficult as it is to manage content and technologies across disparate customer portals, it’s an opportunity for IT to directly impact the customer experience, branding and revenue generation — and these are precisely the kind of business results that Virtusa focuses on,” said Behzad Ilchi, Vice President for Virtusa’s Media and Entertainment segment. “Our Media Convergence Solution Accelerator is a truly proven approach that packages the best practices we’ve developed with some of the biggest media companies and gives customers more than 20 practical tools to replicate that success.”

“Virtusa played a significant role as a strategic partner for the re-launch of website,” said Drew Frederick, Senior Director of IT Technology and Operations at Travel Channel, which produces popular shows like No Reservations and Man V. Food. “Virtusa’s Vignette expertise and flexible engineering approach enabled us to adhere to the challenging timeline and deliver a high quality website with enhanced social media features. Virtusa’s technical and operational expertise helped us overcome significant infrastructure and technical challenges during the course of development, coordinating both on-shore and offshore resources to manage schedule and timeline. The end result was a new and improved user experience on a site that has been streamlined for ease of use and is rich with multimedia content.”

Virtusa’s new Accelerator includes consulting services, technology implementation and ongoing support and maintenance. Focused business consulting ensures the development of a media convergence roadmap, Web 2.0 strategy, user experience strategy and globalized content. With a technology-agnostic approach and deep experience with a variety of ECM vendors, Virtusa’s consultants guide customers through ECM technology selection and customize the Media Convergence offering accordingly.

Virtusa’s Media Convergence Solution Accelerator employs more than 20 pre-configured technical components that align with the following best practices:

— Multi-Channel Publishing — allows dynamic and consistent content sharing across multiple channels, including online, mobile Web, mobile applications and print media.

— Site Revenue Model — drives exposure and revenue with a branding strategy that is flexible enough to adapt to advertisers’ needs.

— Social Media Integration — facilitates engagement by integrating internal and external interactive features such as blogs, wikis, rating/ranking options and social bookmarking.

— User Experience Enhancement — consistent meta-data customizes the navigation experience based on user preferences while clear and conceptual content hierarchies and consistent branding ensure an intuitive experience.

— Ad Server Integration — unifies portal with multiple ad servers to improve revenue generation.

— Video Platform Integration — enables streaming and embedding capabilities while integrating systems and data for improved consistency.

— Internationalization and Localization — ensures website and content offer value to consumers in a globalized environment independent of location.

— Search Optimization — increases search engine rankings with federated search, keyword-rich URLs and site-specific search capabilities.

Virtusa has deep expertise in the media industry and was recently named a Best 10 leader for Entertainment and Media by the International Association of Outsourcing Professionals (IAOP) in a sub-list of the 2010 Global Outsourcing 100 list. In 2009, Virtusa won Information Management’s 2009 Enterprise Content Management Innovative Solutions Award for its implementation of an ECM Center of Excellence for National Geographic. The project reduced website support costs by over 60 percent and improved content management usability by 50 percent.

This announcement of the Media Convergence Solution Accelerator comes on the heels of Virtusa’s recent introduction of its Enterprise 2.0 Services Suite. In addition to enterprise content management solutions, Virtusa offers a range of IT consulting capabilities in the business process management (BPM), data warehousing and business intelligence (BI) disciplines. Recognized for its innovative and efficient approach to enterprise solutions, Virtusa drives business results for customers through hands-on consulting and customized technology implementations.


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