RedCritter Releases Highrise CRM App for Microsoft Outlook

RedCritter Corp., today announced immediate availability of its free Highrise App for Microsoft Outlook 2007 or later. Highrise is a leading web-based CRM software-as-a-service offered by 37signals and is available at http://www.highrisehq.com. The RedCritter Highrise App extends this popular service to work seamlessly with Microsoft Outlook. It intelligently retrieves important CRM information from the Highrise service as it relates to users’ activities and displays it directly within Outlook.

“The RedCritter Highrise App is like a personal assistant for users of 37signals’ Highrise.” said Erika Lambert, RedCritter VP of Marketing. “Now important CRM information within Highrise can automatically be surfaced directly within Microsoft Outlook without the need to even lift a finger.”

The Highrise App displays key information answering common questions such as… Who is this person? When did we last speak? What is the next step? Who else within my company has been working with this person? These types of questions typically require sales and marketing staff to exit Outlook and manually search their CRM system for related information. Now with the Highrise App for RedCritter the answers to these types of questions are automatic and instantaneous.

The RedCritter Highrise App is immediately available for free in the RedCritter App Gallery. Visit http://www.redcritter.com to get started.

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