Attensity Engage Third Annual Global User Conference to Discuss Best Practices in Social CRM

Attensity™ Group, the leader in business user applications that generate value from unstructured data, today announced that its third annual Attensity Engage user conference will be held November 10-11, 2010 at the Computer History Museum in Mountain View, CA. This two-day conference is designed to bring together colleagues, industry luminaries and Attensity experts to exchange ideas, successes, best practices and challenges surrounding Social CRM strategies and their practical daily use. It will explore how organizations can encourage better, more effective customer interaction and leverage the collective intelligence of their broader customer community by increasing the intimacy between their companies and their prospects and customers.

Combining real-world case studies from leading Social CRM experts at companies like JetBlue Airways and Whirlpool Corporation with visionary insights from industry luminaries, including Michael Fauscette, Group Vice President, Software Business Solutions at IDC and Ray Wang, Partner at Altimeter Group, the Attensity Engage User Conference is the premier event bringing marketing, IT, customer service, social media, and CRM professionals together to explore new frontiers in Social CRM. Fauscette will present a keynote on the next generation of Social CRM and how it will affect the way enterprises do business; Wang will discuss Alitimeter Group’s recent research on Social CRM use cases and entry points to business value. More speakers from leading Global 2000 companies will be announced in the coming months.

“By adding the massively growing Internet data source securely to core enterprise applications, enterprises can enhance both customer intimacy and transparency,” said Michelle de Haaff, CMO of Attensity Group. “We look forward to hosting an event that will bring together industry leaders across marketing, customer service, social media management, and CRM to explore how the new Open Enterprise can capitalize on capabilities in Voice of the Customer analytics, customer service, and research processes.”

This event will explore how the new Open Enterprise can capitalize on capabilities in Voice of the Customer analytics, customer service, and research processes, featuring presentations and breakout sessions led by fellow members of the Attensity user community and Attensity partners, as well as technical breakout and sneak preview sessions led by Attensity engineers and senior consultants that will take a deep dive into topics of particular interest to attendees.

Discounts for early registration are available. To register, please go to


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