Responsys Positioned in Gartner’s 2010 MQ for CRM Multichannel Campaign Management

Responsys, a premium provider of on-demand email and cross-channel marketing solutions, today announced that it has been positioned in Gartner, Inc.’s May 2010 “Magic Quadrant for CRM Multichannel Campaign Management”1 report. The Gartner Magic Quadrant evaluates the top vendors in the multichannel campaign management market based on their ability to execute and completeness of vision.

“Responsys is honored to be recognized as a niche player in Gartner’s 2010 Magic Quadrant for CRM Multichannel Campaign Management,” said Dan Springer, Chief Executive Officer of Responsys. “Inclusion in this report is a confirmation of the growing need for marketers to find a multichannel campaign management solution that supports the execution of highly targeted campaigns across key interactive channels like email, mobile, social, and the web.”

Responsys on-demand marketing solutions empower businesses to market more effectively through email, web, print, mobile, and social media channels in order to drive unprecedented growth in revenues, brand recognition and customer loyalty. The company continues to expand its market share in the multichannel campaign management market with its award-winning platform, the Responsys Interact® Suite, a comprehensive set of integrated products and capabilities that gives marketers a single, collaborative solution to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across key interactive marketing channels. The first of its kind, the Responsys Interact Suite is designed to enable greater marketing efficiency, cross-channel coordination, customer engagement, and revenue than any other marketing solution available.

Inclusion in Gartner’s 2010 “Magic Quadrant for CRM Multichannel Campaign Management” builds on Responsys’ other noteworthy accomplishments, including being named a “Strong Performer” in “The Forrester Wave™: Cross-Channel Campaign Management (CCCM), 2009” report, as well as a “Leader” in “The Forrester Wave™: Email Marketing Service Providers, 2009” report. Responsys continues to generate momentum in the market, including the 40 percent year-over-year revenue growth it has achieved over the last three years, as well as its sixth straight year of profitability.


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