Omniture announces unified social media analytics and ad targeting platform

Omniture, an Adobe company today announced the immediate availability of the company’s social media display advertising solution, Omniture SearchCenter Plus, allowing marketers to measure, manage and optimize targeted display advertising buys on Facebook. The release continues the evolution of Omniture’s technology allowing customers to understand how social media users are engaging with their content — also allowing them to capture rich, demographic segment data. This gives customers the ability to buy media specifically targeted to those high-value users.

Key benefits to SearchCenter Plus include the following:

— Management and Optimization — Use management templates based on conversion metrics to create automated and effective bid strategies

— Integrated Analytics — Seamless integration of impression, click and cost data from Facebook with site conversion data to optimize for ROI

— Robust, Flexible Reporting — Deliver complete campaign overviews from one interface to manage and report performance results

— Campaign Groups — Organize campaigns, ads or placements within custom groups to easily report and manage based on business criteria

— Facebook Ad Buying — Create and manage targeted ad buys in the same application you use to measure and optimize campaigns

“At we are always looking to try new things so we were very pleased to see that Omniture was rolling out new features almost as quickly as we wanted to use them,” said Alastair Douglas, head of marketing and analysis of Xbridge, one of the fastest growing technology companies in the UK and the firm behind online business insurance comparator “The Facebook integration means that we can run all of our new advertising trials in the same place as our more traditional PPC campaigns and analyse all the data that is stored in one place.”

“Social media channels, and Facebook specifically, continue to be an avenue of keen interest for marketers to build intent and customer loyalty,” said Brett Error, vice president and general manager, product and technology, Omniture Business Unit. “SearchCenter Plus helps our customers through the entire social media advertising process including planning, delivering, measuring and optimizing. As an integrated analytics, search marketing and advertising solution, SearchCenter Plus can help drive increased results for Omniture customers.”

SearchCenter Plus is available immediately. For more information, please contact your Omniture account manager.


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