I had to jump in with my tuppence worth because I’m surprised this mythological methodology is still going.
Cross-posted the response here for effect…
As Corleone once said in the Godfather, “Just when I thought I was out, they drag me back in…”
The whole Outside-In thing is nothing more than a business enterprise, not a real methodology. Having been through it in the early inception when the BPGroup when through various guises and “exec appointments”. You’ll find that the same companies again and again are quoted as adopting and achieving the “triple crown” through Outside-In methods (Virgin, Southwest Airlines etc) but now they’re turning their focus on companies in today’s social sphere.
Come on, are we that gullible we believe Apple attribute their success to Outside-In, or that the methodology should claim credit for it ? (they’re a Sigma house for anyone who cares)
BPGroup research is also a bit flaky, clever questions and multiple choice designed to get the results required.
If you’ve actually read the books by Steve and Terry Schurter you’ll find nothing of note backed by hard fact. In fact you’ll be hard pressed to find a recommendation for Outside-In from real clients other than those in developing BPM nations that have been targeted for rich pickings.
It’s Six Sigma and Lean with different words, Voice of the Customer anyone ? The world doesn’t need a made-up methodology that exists in other forms already. We’re all professionals who can adapt and use tools to the given situation.
Why learn how to speak with a Liverpudlian accent when the language is English ? Same applies with Outside-In. It’s what you know already with different words.
Certification ? In what ? By what authority ? Case closed.
Outside-In is another phrase for State the Bleedin’ Obvious.
If I’m a little harsh here it’s because I’m extremely jaded by this, this kind of nonsense erodes the real value of BPM. Surprised this became a debate at all….
I’ll now go back into retirement. Until the next time.