Bunchball and the art of gamification

Now that you’ve automated your sales force, Bunchball wants to help motivate them.

Bunchball is preparing to teach Salesforce.com how the game of sales is played.

A specialist in gamification, a type of social software that adds elements like competition, rewards, and rankings to websites and applications, Bunchball on Wednesday announced a family of gamification applications called Nitro Elements, built atop Nitro, its general purpose platform for adding game features to websites and applications. Nitro for Salesforce, which should be available through the Salesforce.com AppExchange sometime in September.

More at InformationWeek …

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