How to Avoid The Big Failure of Enterprise 2.0 Social Business

Laurie highlights the biggest challenge that most enterprises run into as they go into a path to become a social business: end user adoption. This is something that I say almost every day with all types of organizations. As companies look to become a social business it’s clear that choosing one vendor over another won’t necessarily guarantee their success, rather it’s about how the company is going to drive end-user adoption. After all, it’s social software and without any users its hard to derive value.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s