Gartner recently named gamification to its annual Hype Cycle of Emerging Technologies list, boosting gamification’s credibility as a respected business technology. It’s significant that gamification is already perched near the peak of the hype curve. Just one short year ago, it wasn’t on the curve at all. Instead, it was simply one of thousands of emerging technologies sitting on the sidelines.
The reality is that gamification is a key business strategy and is an important element of any modern marketing program. Gamification, done well, can increase conversions, time on site, revenues, and other important user-driven business objectives. Our customers, across retail, media, education, health, and the enterprise, have seen increases in user behavior 25% or more on average.