What sensation propels people to write a ten paragraph review on Amazon? What force is acting on people to take an unnecessary December flight in order to maintain their airline status? Why do the Boy and Girl Scouts work long hours and weekends without payment to earn merit badges to display on their uniforms?
Accenture’s Chris Crawford seems to know, and he is using these notions to affect the social alchemy at Accenture. Better, he is willing to share it with us. But before you read to the end, can anyone tell me the real reason why casinos offer their ‘Whales’ the use of private jets, private suites and limousines?