BPM is just turning into Hollywood

I saw a tweet this morning from Gary Comerford highlighting that Hollywood has had little innovation in the last 20 years (it’s really not surprising but interesting all the same), an industry once revered for creativity is now creaking from the lack of it.

  • Harry Potter 1 in 2001, we had Harry Potter 8 in 2011
  • No new franchises in 2011
  • 2 sequels in 1991 from the Top 10 highest grossing, 8 sequels in 2011

Then I saw an article on BPMLeader:  The Great Process Debate – Business vs IT and my eyes rolled into the back of my head for a second time this week. So…is BPM an IT or a Business methodology? Yes, to both.”  I really thought as an industry we’d be over regurgitating the same debates over and over, surely there must be hundreds of articles that cover the same ground with the same points and the same conclusions. The message and conclusion isn’t any different, just the author. I’m obviously picking out this example on purpose, there’s plenty discussion on how Big Data impacts processes, the great push of Mobile and Social that affects our space, analytics in real-time changing process in real-time, virtual processes, and it’s not just BPM this happens in, but amidst that is this constant dripping of stagnant messaging.

Come on, move the industry forward, if someone asks you to contribute an article stop playing safe and write something controversial or thought provoking. People want to read fresh opinion on current and future topics that will create innovation or headache, not a rewording of something many have covered and put to bed.

Readers don’t want a lullaby, they want a blockbuster.

Don’t turn this industry into just another decade of reboots and remakes.

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10 responses to “BPM is just turning into Hollywood

  1. Theo,
    I can see why you’re frustrated as someone on the supply side, but I feel you might be suffering from a bias of perspective.
    For very many people I come in contact with, even the ‘basic’ concepts of BPM are pretty ground-breaking/scary/surprising/difficult to believe. There’s a leading group of maybe 5-10% that want to get more info on bleeding edge topics (predictive analytics, event processing, etc etc) but the vast majority aren’t ready to hear about that and just turn off if you try to pitch it to them.
    From our research, it looks like only about 10% of the overall community are ready to think about BPM technologies of any kind. What’s more, only about 50% of that community uses any kind of specialised tool (think modelling); the other 50% still use Powerpoint, pen&paper and statistical modelling packages. This is the shape of the overall potential addressable market!
    So while it gets boring talking about the ‘same old stuff’, the truth is that there are many people out there who still want to hear it. If you’re chasing the next wave of investment and want to engage with the next wave of early adopters then your argument is 100% right – but just remember that that’s far from the whole story, conversation or opportunity.

    • Hi Neil,
      I’m no longer on the supply side.
      And as for bias ? lol you read the blog, everyone is fair game.

      I agree with your points, the cutting edge is only of interest to a few or those with deep pockets but not much sense, however the argument remains true, it’s been done to death and we really don’t need another article that states the bleedin’ obvious. If people are still learning or to learn of BPM then we educate and point them in the right direction to discussion, articles, papers, accepted fact and debated conclusion. Even Google will tell you quicker than reading copied homework. If you’re writing about the same thing others have done one hundred times over then it doesn’t show much leadership, and if you’re writing about it in 2012 then you’re a bit late to the party.

      It’s been done. Accepted. Move on. Move the industry on.

  2. Hi Theo,

    Before I start: I run the BPM Leader website, so I may not be totally unbiased here 🙂

    Although I understand your point, it is also rather easy to make – especially for someone like you who has seen, read, written and discussed about a myriad of BPM (-related) topics for such a long time.

    Personally, I’ve been involved in sales and marketing for the last 15 years; thinking, talking, reading, and writing about how to engage with customers, first offline, later shifting to online models, using social media and mobile connectivity and what have you. Tons of blogs have been produced on these items each and every day (also by yourself I believe) and I feel there is still a market for it, as every day new people enter this space and want to educate themselves.

    I guess the same goes for BPM.

    And of course, it may be that Google has the answer to it already (but hasn’t it for almost everything that has been written so far?) but then, who really cares?

    Reint Jan

    By the way; yes, I also still like to go to the movies 🙂

    • Hi Reint Jan

      Thanks for replying 🙂
      Yes, it’s an easy call to make but it’s equally as easy to curate relevant and current content and call on those contributing to think harder about what they write. There are good articles on BPM Leader so raising the bar every so often is no bad thing.

      What we don’t want is for sites like yours to just become like a LinkedIn group, and we both know that the amount of unmoderated BS that gets posted in them is destroying the value that they originally set out to achieve.

  3. Pingback: BPM Quotes of the week « Adam Deane·

  4. I’m sure TP has maybe thought about this but I have just realised alot of BPM’s work is summed up in this pic.

    Godspeed and may more people reach this conclusion faster.

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