Should Klout, Kred and Peer Index partner with internal social network tools ?

Klout is making a big play for your external social influence and with a recent strategic move with Bing and continually trying to push recruiting to use a person’s Klout score within the hiring process the next big play it needs to make is internally. And here’s why.

TIBCO’s tibbr made a big splash with v4 last week at #TUCON and strengthened its positioning among perennial favourites like Yammer as the social tool of choice for the organisational network. But while all these tools offer the SysAdmin analytical capabilities to monitor how the network is being used what they don’t offer is a peek at just who the influencial users are. Collecting badges and gamified reward schemes for engagement is one thing, but to determine just who in the network is frequently seen as the go-to-person for information on a topic and just how widespread their sphere of influence is is currently an unknown and potential goldmine for HR and organisational design consultants. It also reinforces my beliefs that internal networks will self-organise naturally rather than stick to traditional hierarchical boundaries.

I wrote a couple of years back how using networked communities and social enterprise software can help monitor and track individuals worth keep hold of that old silo’d and hierarchical org structures would keep hidden from view (especially if they’re perceived as a threat by peers)

There’s another advantage in understanding the social enterprise network dynamic. What is the impact of a key networked resource leaving the organisation. Right now it’s build on their place in a traditional hierarchy and how many people sit below and above them in the chain. Under a community operating model that span of influence could be exponential yet completely hidden. Would you really let this person go if you understood how much the larger community relied on them ? I seriously doubt you would.

Like I wrote in Rebels vs SMEs, subject matter experts know the business by the book but it’s the rebels who push the boundaries of the art of the possible and using something like Klout and the others can expose them as the real champions of your business.

There’s incredible resistance to using Klout, Peer Index, Kred and so forth to screen candidates for job positions but there’s a much bigger play at stake. If Klout, Kred and Peer Index are listening they need to focus within the enterprise to win in the long term.


9 responses to “Should Klout, Kred and Peer Index partner with internal social network tools ?

  1. I think Klout & co should partner with internal social networks. Finally a tool to stimulate effective use of that technology within company borders. When (esp knowledge workers) start to improve their internal Klout as much as they do now their external Klout, it might bring great new innovations.

  2. Those tools like klout and others should be used to measure the popularity / maturity of a business process. Put on the hands of the people that participate in it (not only the people that work in the enterprise, but also the customers, suppliers … ) will make an important contribution about how to evaluate the maturity of a business process (compared with other models that typically don’t include the human touch of making a the right decision when a process need to be improved ) On Process maturity assessments

    • When you have an integrated version with Yammer give me a shout, I’d be interested in seeing this from an internal network perspective, how you’re intending to prove influence, and also how a company intends to adopt and use it fully outside of simple scoring use cases.

  3. Theo, totally agree that enterprise influence is the next frontier for real-time and transparent influencer platforms such as Kred.

    As we’re already working with high velocity sites such as Twitter (we get the full firehose in real time) and Facebook, we’re well placed to take private feeds from Chatter and Yammer and provide companies with a real time internal Kred score.

    The typical use case might be:

    I am a consultant in a big 4 firm and tomorrow I have a presentation on QR codes with a major client. I’d like to draw upon the skills of our 100,000 consultants globally ahead of the meeting, but our internal directory does not list anyone with “QR” or mobile experience.

    I turn to my Internal Kred website, and see that Peter who is based in Singapore has the highest internal Kred on mobile, and most frequently posts on QR codes.

    In a matter of seconds, I have found the “go to” person in the organisation, and my client thinks I am a star.

    We’re very excited at Kred about deploying internal influence measures – watch this space!

    Andrew Grill
    CEO, Kred

  4. Theo Hi,

    you are absolutely right. I dont know if current tools are having capacity of measuring what you are proposing as all they measure are passive actions ( likes, RTs, # followers and so on) but they might add some new capacity in the future. Did you hear about Tellagence?
    From what i understand they are quite on target and very different from Klout, Kred and PeerIndex. This is what Tellagence does:
    Identify your target community
    Predict your current network of relationships behaviors ( Strength and Direction )
    Identify people who can strategically extend your network
    Gather intelligence about people you are targeting
    Help you maintain your existing network of relationships

    Whole concept is around ripple effect. Hope this helps.

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