In 1984 a bit of a phenomenon hit the scene. It had nothing to do with Big Brother or Orwell’s vision of a dysfunctional future but everything to do with […]
Everyone is talking about Gamification. Even the aging analyst crowd are picking up their Atari VCS controllers and dusting off a copy of Pitfall to get in on the […]
I’m happy to stick my neck out and say that gamification is about engagement more than it is about leaderboards and marketing….
I’m reading a lot of buzz about gamifying your website, marketing campaigns and customer engagement models, applying the mechanics of gameplaying in order to enrich the consumer experience and the […]
“Our intention is to make the use of Virtual Environments for BPM, as easy as using a word processor is to format a document.”
The corporate market for gamification is projected to grow from $100m in 2010 to $2.8b by 2016.
By 2014 70% of corporates are expected to have adopted ramification.
According to Gartner, 50% of corporate processes are expected to be gamified, with a vibrant market emerging to facilitate this.
Do we split the social enterprise to Hardcore and Casual streams ?
Casual processes, ones that offer one off hits, quick and dirty customer fulfilment ?
Hardcore processes that take longer and more effort but the rewards are more visible and longer lasting ?