Big Data is only part of the CMO’s new armory
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is […]
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is […]
In 2012 the Senseable City Lab, part of MIT, conducted an experiment called Trash Track to see just what happens when someone takes out the trash. By attaching transmitters to […]
Big Data, real-time and predictive analytics present companies with the unparalleled ability to understand consumer behavior and ever-shifting market trends at a relentless pace in order to take advantage of opportunity. […]
I worked with a client once who was looking to implement an automated process for complaints handling. They explained their processes and began to slowly unveil their “integrated” customer system, […]
David Bowie released his new album, The Next Day, a few months back. I’ve still not had a chance to listen to it yet but the title itself was provocative enough […]
There has been a shift taking place in analytics for years now. Where before data was collated, catalogued and mined today it’s reacted upon in real-time and in-stream. Technology is […]
As the NSA PRISM debacle continues to unfold and spreads across continents it’s probably good to stop and think about the technology and philosophy behind it all. Because this is […]
So the fabled Mary Meeker powerpoint tome hit the internet at the D11 conference this week and if you have the patience to wade through the stats the messages are […]
Big Data and real-time, predictive analytics present companies with the unparalleled ability to understand consumer behavior and ever-shifting market trends at a relentless pace in order to take advantage of […]
Recently it was announced that a collaboration between Microsoft and the Technion-Israel Institute of Technology created software that predicts future events using a combination of archived news material from the […]