Big Data is only part of the CMO’s new armory
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is […]
Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience. This is […]
Have you ever had to explain your job to your parents ? That’s the ultimate acid test to see whether anyone understands what you do and I faced that last […]
Over at Techcrunch there’s an interesting story of how Condé Nast has grown it’s portfolio of companies not through further media investment but instead with a niche fashion jeweler. It […]
Here are some interesting numbers from a variety of sources. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. […]
In 1964 Bob Dylan wrote a song which in his recollection was to create an “anthem of change for the moment.” For the time it was a statement of the […]
When Benioff was asked during a press conference last week what share of customer IT spending Salesforce.com currently claims, he demurred, saying it’s different for every customer “so you have […]
Gamification is helping to rebuild the loyalty space. In an area where marketers weren’t engaging consumers because their ads, emails or newsletters weren’t relevant, games make it simpler for brands […]