In 1984 a bit of a phenomenon hit the scene. It had nothing to do with Big Brother or Orwell’s vision of a dysfunctional future but everything to do with […]
Everyone is talking about Gamification. Even the aging analyst crowd are picking up their Atari VCS controllers and dusting off a copy of Pitfall to get in on the […]
I’m happy to stick my neck out and say that gamification is about engagement more than it is about leaderboards and marketing….
Thousands of gamers playing a crowd-sourced, citizen science project called Foldit have solved a puzzle that’s stumped biochemists for more than a decade. Better yet, their discovery could open new […]
What sensation propels people to write a ten paragraph review on Amazon? What force is acting on people to take an unnecessary December flight in order to maintain their airline […]
So what does Gamification have to do with Dead Island? A lot. Dead Island is a video game that essentially destroys itself through the devices and enticements of Gamification. You might ask, “How […]
A recent consumer insights report from Recyclebank, Google Analytics and ROI Research looked at exactly how gaming elements have been used to motivate green behaviours both online and offline with […]